Virat Kohli tops Fortune India's list with a brand value of ₹3,542 crore. See the full list.
Virat Kohli has occupied the number one position in this prestigious list with a massive brand value of ₹3,542 crore. This achievement is particularly special as it marks the ninth time in the last 10 years (2017-2026) that Kohli has claimed this title.
During this period, the honor went to actor Ranveer Singh only once, in 2022. Kohli's consistency makes him the undisputed king of the brand world.
Kohli has surpassed even the biggest stars of Bollywood in this race. Shah Rukh Khan, popularly known as 'King Khan', is at the second position on this list, while global icon Priyanka Chopra Jonas has secured the third spot.
This ranking is not solely based on earnings or box office collections. Several stringent parameters have been adopted for it.
Factors like public trust in the celebrity, their recognition, and social media engagement have been assessed to prepare this list.
Kohli has a massive fan following on social media. He has over 270 million followers on Instagram, which further strengthens his brand value.
This list from Fortune India clearly reflects the craze for cricket and cinema in India. The top 10 includes three cricketers and seven film stars.
Besides Kohli, two other legends of Indian cricket have successfully made their place on this list. Former captain Mahendra Singh Dhoni is at the fourth position, while Master Blaster Sachin Tendulkar is at number eight.
The list features Ranveer Singh at fifth, Akshay Kumar at sixth, and the megastar Amitabh Bachchan at seventh. Meanwhile, the younger generation's favorite, Alia Bhatt, is at ninth, and South's superstar Allu Arjun is at the tenth position.
This complete list, published in the June 2026 issue of Fortune India, shows that when it comes to brand value, Kohli is unmatched. His success is an inspiration for young athletes and celebrities.
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