The Forest Department in Bikaner has launched the 'Selfie with Rohida' campaign to conserve the state flower, Rohida, aiming to raise awareness among youth and the public.
Various innovations are being carried out by the Forest Department to conserve, promote, and raise public awareness about Rohida.
In this sequence, the 'Selfie with Rohida' campaign has been launched to ensure public participation.
Deputy Conservator of Forests G. Venkatesh stated that the campaign's objective is not limited to just a selfie contest.
Its goal is to spread the message of 'Know Rohida, Identify Rohida, and Save Rohida' to every person.
Through this campaign, an effort is being made to connect the new generation with this unique plant species of the district. Additionally, the aim is to establish Rohida as an environmental identity and pride of Bikaner.
The Deputy Conservator of Forests mentioned that any citizen of the district can participate in the campaign.
Participants need to take a selfie with a Rohida tree that has unique characteristics.
This includes old and historically significant trees or Rohida trees with naturally distinct shapes and identities.
Participants can upload their selfie along with the required information online through a given QR code.
This will help in identifying important and unique Rohida trees in the district. It will also aid in creating a digital record for their conservation.
Efforts are being made to specifically engage youth, students, environmentalists, nature photographers, villagers, and social media users in the campaign.
Based on the photos and information shared by participants, unique Rohida trees in the district will be identified. Subsequently, a future action plan for their conservation and promotion will be prepared.
The Forest Department will also extensively promote the campaign through social media.
Participants can use hashtags like #SelfieWithRohida, #RohidaBikaner, and #PanchGaurav while sharing their selfies. This will help in turning the campaign into a mass movement.
Out of the entries received during the campaign, the top five participants will be honored at the district-level Van Mahotsav.
Notably, Rohida is an important component of the desert ecosystem and holds special significance in terms of its utility and biodiversity in local conditions.
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