Social media companies are now taking stricter action against suicide, self-harm, and adult content. A significant increase in takedowns of such posts has been observed between 2022 and 2025.
Social media companies are now taking stricter action against suicide and adult content than before. Platforms are now promptly removing such sensitive posts to make the online environment safer.
According to the data, the share of the suicide and self-harm category in total actions was only 5.41% in 2022, which increased to 21.44% in 2025.
Similarly, action taken against obscenity and adult content has also risen from 10.97% to 16.85%. This shows how seriously companies are taking these issues.
Looking at the data of actions against content violations (in crores), all platforms have tightened their policies.
Total actions increased from 30.12 crore in 2022 to 160.697 crore in 2025.
There has also been a significant change in the share of action across different categories.
The data also shows that the share of action on cases related to bullying and online harassment decreased from 2.32% in 2022 to 1.85% in 2025. Similarly, the share of cases related to hate speech also decreased from 1% to 0.59%.
Social media companies have significantly tightened content moderation between 2022 and 2025. The biggest reasons for this are Artificial Intelligence (AI)-based moderation systems, increasing emphasis on user safety, and regulations in various countries.
Now, content related to suicide, self-harm, obscenity, child safety, hate speech, and violence is being identified much faster than before. In many cases, suspicious posts are removed even before a user reports them.
In a large social media market like India, with a growing user base, companies are strictly enforcing their community guidelines to make the platform safer.
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